Tiger Tracks is roaring into London tonight!

Tiger Tracks, the world’s biggest-ever tiger event, is launched today (March 1, 2013) at St Pancras Railway Station in London.

Opened by legendary rock guitarist Brian May and singer Kelly Ellis playing live in the station at 6pm, the event organised by the Save Wild Tigers initiative will span three weeks of activities to raise awareness of tiger conservation issues and funds for the tiger-related work of the Environmental Investigation Agency and Born Free Foundation.

From March 1-21, the station will be buzzing with musicians, artists, authors, conservationists, retailers and visitors coming together for the first time to save wild tigers.

While many of the events will be free, station visitors and supporters can help tigers by donating to Save Wild Tigers.

Around the station will be art installations as well as a Tiger Tracker with a rolling programme of tiger footage.

There’s a Tiny Tigers kids’ weekend on March 16-17, with a packed programme of activities including craft & dance workshops/performances, Indian drummers and face. Tiny Tigers will also introduce a ‘Reading Jungle’, with a rolling programme of readings by top children’s authors.

Tiger Tracks culminates with a star studded Champagne Reception and Gala Dinner at the St Pancras Renaissance Hotel on March 21.  Tickets are £300 and celebrity tables are available. For tickets online, click here.

There are estimated to be fewer than 3,500 tigers left in the wild. If we do nothing, they could be extinct within 10 years. If we act now we aim to double wild tigers in by 2022.