Rhino in the wild with young

A powerful new animated film for World Rhino Day

It’s World Rhino Day on Saturday (September 22, 2012) and EIA is proud to lend its support to this excellent and poignant new animation to raise awareness of the plight of rhinos.

We need your help to share this short film as widely as possible, to get across the message that rhino horn has ZERO proven medicinal value.

The use of rhino horn as a recreational drug or cancer treatment in Asia is based on myths. As a result, rhino in Africa and Asia are brutally slaughtered in huge numbers for their horns.

The rhino trade is a symptom. We need to tackle the root cause of problems, not just treat symptoms, and work on long-term solutions.

Despite the spectacular failure of the CITES-sanctioned ivory trade, a growing lobby of vested interests is now pushing for a similar trade mechanism for rhino horn; some of its advocates stand to make millions from their horn stockpiles.

Read more about why EIA believes such a trade would be an unmitigated disaster here.